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观察家点评全球社交媒介市场发展现状及未来走向

时间:2016-12-04 19:28:43

观察家点评全球社交媒介市场发展现状及未来走向

发布时间:2011年02月17日 Tags:, , , ,

社交媒介网站正持续成为国际在线市场上最抢手的商品,比如在埃及最近发生的政治变革中,社交网站就发挥了重要的作用。

随着社交网站用户的日益增长,这些平台上的应用软件和服务范围也会不断扩大,尽管还有不少文章认为MySpace和Friendster等网站正走向末路,但据最近的报告显示,这种说法多少有些夸大其辞。

Facebook及该平台上的游戏应用人气仍在不断上升,甚至很有可能在未来几年内获得更大的突破;Twitter为全球无数用户提供了即时信息分享服务,另一些细分市场的社交网站也同样正逐步站稳脚跟。

尽管美国市场已经被少数几个社交网站巨头垄断,但纵观全球各地的情况,我们就不难发现其他社交网站仍然还有大量的市场潜力。

social media around the world

social media around the world

巴西

Orkut仍然是巴西最受欢迎的社交网站,据数据搜集公司Alexa的最近资料显示,该网站在一个月内的注册用户几乎达到3000万人。这家由谷歌运营的网站原来仅支持“非请勿扰”的好友邀请功能,但现在所有的人都可以加入该网站,并与其他用户成为好友。

据游戏邦了解,Twitter在巴西也很有影响力,当地有20%的互联网用户活跃于Twitter网站。

墨西哥

据一份名为《WebCertain Search and Social Report 2010》的最新报告显示,即时信息应用是墨西哥用户最偏爱的社交媒介,部分原因是这种软件更简便易用。

Twitter和Facebook在墨西哥的人气正逐渐上升,有50%的在线用户活跃于Facebook网站。

游戏邦获悉,墨西哥的互联网仅覆盖当地25%的人口,所以这个未开发的市场应该是新型社交网站锁定的目标。

中国

中国社交网站Kaixin001和人人网得以壮大的原因在于,中国的相关政策不允许Facebook、Twitter等海外网站入华。

据Alexa数据显示,超过45%的中国互联网用户曾登录社交网站,网络论坛和博客是中国用户最经常出没的地方。

印度

因为当地没有类似于中国市场的约束政策,Orkut和Facebook这两大网站最近几年很迅速地吸引了不少印度用户。

当然,最占优势的还是Facebook,它去年在印度的用户已达2000万人左右,而Orkut也掌握了1900万的用户。从最近的发展趋势来看,由于Facebook的用户规模更大,加上该平台提供的服务更为全面,所以这一社交巨头的市场号召力还会持续增强。

social networking

social networking

日本

据在线数据公司Socialbakers的资料显示,Twitter在日本很有群众基础,但当地最受热捧的仍然是Mixi和Gree这两个本土网站。

Mobage-Town也很受欢迎,但它是针对手机用户的社交网站,它的吸引力在于简便易用和该平台上的免费游戏。

韩国

韩国用户最喜欢的社交网站是Cyworld,该平台目前在当地用户已经超过2000万。与Facebook类似,Cyworld也向用户提供产品推广等服务,并因此而聚集了大量的商务用户。

因为难撼本土社交网站的地位,Facebook在韩国仅收获了150万用户,不过据该国的一份报告显示,Facebook正逐步缩小与本土社交网站的差距,其影响力有望在未来几年内超过后者。

俄罗斯

这一市场的领军力量也是本土社交网站,比如VKontakte和Odnoklassniki,据游戏邦了解这些网站的用户已经突破了1亿大关。

VKontakte在俄罗斯和乌克兰社交网站用户的第一选择,可以提供与Facebook相同的功能,比如视频和音乐共享等。许多俄罗斯公司都会通过这个网站招聘员工,所以该网站成了高校学生和毕业生的最佳选择。

英国

与多数英语国家一样,Facebook同样是英国的第一大社交网站,其次是YouTube,然后才是Twitter。

Bebo曾经是高校学生的首选,但最近已明显失势,市场份额还不足1%。据WebCertain Search and Social Report的报告显示,英国的Facebook用户仅次与美国用户人数。

西班牙

WebCertain的数据表明,Facebook在2010年首次超过Tuenti这家西班牙语网站,成为该国用户人数最多的社交网站。

据游戏邦了解,Facebook在西班牙的用户人数已突破1000万大关,Twitter也正缓慢地获得当地的市场份额,但主要还是用于商务用途,很少用户在上面发表个人微博。

法国

欧洲最领先的博客网站Skyrock,占据了法国、比利时和瑞士大部分的市场份额。它甚至被法国主流政治团体采用,成为他们与选民沟通的主要途径。

不过据Alexa资料显示,Facebook已在去年成了法国头号社交网站,它在当地的发展势头毫无减缓的趋势。

德国

德国社交网站的主力军是在校学生,因此,当地最为活跃的社交网站就是以学生用户为主的StudiVZ。

Facebook进军德国市场时还是遇到了一些阻力,因为当地政府的相关法律条文对Facebook的用户隐私政策,以及该网站搜集用户个人数据的行为很不利。

荷兰

Facebook在荷兰遇到了语言障碍,因为当地最受热捧的是荷兰语社交网站Hyves,据《华尔街日报》报道,该网站目前注册用户超过了1000万。

Twitter在当地互联网用户中也颇有人气,甚至被一些荷兰报纸所推崇,并成了影响该国2010年大选的重要媒介。

facebook-twitter-youtube

facebook-twitter-youtube

美国

Facebook当前的美国用户超过了1.33亿人,有50%以上的互联网用户都活跃于该网站,紧随其后的依次是YouTube、MySpace和Twitter。

游戏邦获悉,美国互联网覆盖率在75%以上,所以Facebook在美国的市场占有率确实相当惊人。

未来发展趋势

未来全球用户上网的时间会呈几何数字增长,手机用户尤其如此。

Strategy Analytics最近的报告指出,在过去四年中,手机用户上网的时间已增长了四倍,其中有很大一部分时间投入到了社交网站。

而Universal Mccann国际社交媒介调查的数据则显示,亚洲地区创造了许多新互联网内容,世界上最大的博客群体分布在中国和日本。

另外,视频内容在社交媒介市场的发展也很迅速,Facebook和Twitter仍将继续向海外进军,而细分市场的社交网站也仍然保持旺盛的生命 力,在未来几年,全球用户对社交游戏及社交活动的需求还会进一步扩大。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Social media networking sites continue to be one of the hottest commodities in the international online marketplace. Just ask the citizens of Egypt, where social networks played a major role in their recent revolution.

It’s easy to believe, considering the same type of social media revolution took place here in the U.S. back in 2008 with the presidential elections.

As the number of people linked into these sites increases, the software applications and venues available to users expand as well. While there are several articles speaking of the demise of sites like MySpace and Friendster, it seems these reports continue to be greatly exaggerated.

The popularity of Facebook and related gaming applications is still on the rise and will likely see even more growth in the next few years. Twitter provides instant gratification for millions around the globe, while niche networking sites are gaining market share as well.

Even though we see these giants of social networking sites dominating the U.S. market, a look around the world reveals a much more diverse social media marketplace and plenty of opportunity.

Brazil

Orkut still reigns supreme in Brazil, with nearly 30 million users recorded in just one month, according to recently released statistics from data collection firm Alexa. Owned and operated by Google, Orkut was originally available only by invitation from an existing user. Today, anyone can join and link up with friends through the site.

Twitter is also popular in Brazil, with 20 percent of Internet users reporting activity on the site.

Mexico

Instant messenger applications remain the most commonly used social media in Mexico, in part due to the easy portability of the software, according to Andy Atkins-Krüger’s recent WebCertain Search and Social Report 2010.

Twitter and Facebook are gaining in popularity, however, with about 50 percent of online users are now active on Facebook as well.

Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites.

China

One key to the success of Chinese social media sites like Kaixin001 and Xing is the Golden Shield Project enforced by the Chinese government. This national firewall serves as a barrier to sites like Facebook and Twitter.

Even under these restrictions, latest Alexa figures show that over 45 percent of Internet users in China participate in some way in the social media scene, with Internet forums and blogs being a popular choice for many in the country.

India

With none of the constraints experienced in the Chinese social networking marketplace, Orkut and Facebook have been competing for their share of users for several years in India.

Facebook finally gained supremacy, with 20 million users to Orkut’s 19 million this past year. This is expected to increase as more social media users gravitate to Facebook’s larger audience base and wider range of applications.

Japan

Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers.

Mobage-Town is also popular and is specifically designed for mobile phones. Its appeal is largely due to easy portability and providing free games on the social media platform.

Korea

Koreans love their busy, animation-rich sites. With an interface that evokes the video game “The Sims,” Cyworld has over 20 million users in Korea and is the most popular social networking site in the country. Similar to Facebook, Cyworld can be used to promote products and services and has gained a number of new commercial users as a result.

Local networking sites dominate the Korean marketplace, with Facebook lagging far behind at about 1.5 million users. In a recent article in Korea JoongAng Daily reported that Facebook is beginning to close the gap on Cyworld and may overtake it in coming years.

Russia

Coming in at number four in total social media saturation, Russia’s market is dominated by local networks, including VKontakte and Odnoklassniki. These sites are hitting more than 100 million users, according to Alexa.

VKontakte hits the first place in market share amongst its Russian and Ukrainian social media users and offers many of the same features as Facebook along with access to video and music files. Many Russian firms utilize VKontakte for recruiting, making it a popular choice among college students and recent graduates.

United Kingdom

As in most English-speaking countries, Facebook is the predominant social media site for the U.K., with YouTube and Twitter running a close second and third.

Bebo, once a major contender with college students, has fallen to less than 1 percent of the marketplace. The U.K. is second only to the United States in number of current Facebook users, according to WebCertain’s Search and Social Report.

Spain

Recent figures also compiled by WebCertain Publishing indicate that 2010 marks the first year in which Facebook users outnumbered members of Tuenti, a popular Spanish-language social site.

Facebook broke the crucial 10 million mark, making it the number one social media venue in Spain. Twitter is slowly gaining an audience, but is still mainly used for business purposes rather than personal micro-blogging applications.

France

As a leading blog site in Europe, Skyrock has long dominated the French, Belgian, and Swiss social media marketplace. It has even been chosen by a number of major political groups in France as a preferred venue for communicating with their constituencies.

However, last year, Alexa statistics indicate that Facebook achieved top-place ranking among French media sites. This growth is expected to continue for the foreseeable future.

Germany

Students comprise the majority of social networking users in Germany. As a result, the most popular social media site is StudiVz, which caters specifically to this demographic.

Facebook has faced some serious challenges in breaking into the German market, including governmental legal proceedings aimed at Facebook’s privacy policies and use of collected personal data.

The Netherlands

Language barriers have created issues for Facebook in the Netherlands, where Dutch-language social networking site Hyves takes first place honors with more than 10 million registered users, according to the Wall Street Journal.

Twitter is gaining ground among Internet users in the Netherlands and has been credited by a number of Dutch newspapers, including De Telegraaf, greatly influencing the 2010 elections in the country.

United States

With more than 133 million users in the U.S., Facebook has achieved market saturation of over 50 percent of all Internet users in the country. YouTube, MySpace, and Twitter round out the top four.

More than 75 percent of U.S. residents have access to the Internet, so these figures are even more impressive when placed into context.

Trends & Future Growth

Around the world the amount of time spent online is increasing exponentially, especially among cell phone users.

A recent study by Strategy Analytics indicates that the number of people using their cell phones to access the Internet has quadrupled in the last four years. A large portion of that

increased online time is spent on social networking.

According to data collected by Universal Mccann International Social Media Research, much of the new content available on the Internet is being produced in the Asian region, with the largest community of bloggers in the world located in China and Japan.

Overall, video content is the fastest growing segment of the social media market. While Facebook and Twitter are expected to continue their expansion into world markets, the potential for niche social media venues remains high and the worldwide appetite for social media games and activities is expected to continue unabated in future years. (source:searchenginewatch)


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